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PRPL — PURPLE INNOVATION INC

Reported value held$59.78M
Funds holding (latest)35
SectorConsumer Discretionary
Funds holding (Q2 2026)12
Institutional value$1.20M · 3.37M sh
New / Add / Cut / Exit1 / 3 / 6 / 2
Top-5 / Top-10 concentration88.8% / 99.9%
Institutional holdings change Reducing -14.3% (-563.78K sh)
Institutional value change Down -53.7%

As of Q2 2026, 12 SEC-registered investment managers reported holding PRPL (PURPLE INNOVATION INC) in their latest 13F filings, with a combined reported value of $1.20M across 3.37M shares. That is -14.3% by share count (-563.78K shares) versus the previous quarter, while reported value moved -53.7%. Ownership is concentrated: the five largest holders account for 88.8% of reported value and the top ten for 99.9%.

Compared with the prior quarter, 1 opened new positions, 3 added to existing stakes, 6 trimmed, 2 exited entirely. 13F holdings are quarter-end snapshots, so these moves reflect positioning as of Q2 2026, not real-time trading.

PRPL is classified in the Consumer Discretionary sector.

All figures on this page are computed from SEC Form 13F quarterly filings. 13F filers disclose long positions of $100,000 or more within 45 days of quarter end; short positions, options overlays and intra-quarter trades are not included, so treat the numbers as a quarterly snapshot of institutional ownership rather than real-time positioning.

Q2 2026 — 12 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 1.05M $373.22K 0.00% Hold
Millennium Management history 727.89K $259.86K 0.00% Reduce
Geode Capital Management history 617.87K $220.64K 0.00% Reduce
Goldman Sachs Group history 315.88K $112.77K 0.00% Add
Charles Schwab Investment Management history 282.24K $100.76K 0.00% Reduce
UBS Group AG history 156.17K $55.75K 0.00% Add
Northern Trust Corp history 137.10K $48.95K 0.00% Add
Renaissance Technologies history 43.48K $15.52K 0.00% Reduce
Citadel Advisors history 28.80K $10.28K 0.00% Reduce
JPMorgan Chase & Co history 8.36K $3.17K 0.00% New
Morgan Stanley history 1.47K $525 0.00% Reduce
Wells Fargo & Co history 413 $147 0.00% Hold

Q1 2026 — 13 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 1.05M $691.27K 0.00% Hold
Millennium Management history 848.77K $561.21K 0.00% Reduce
Renaissance Technologies history 677.65K $448.06K 0.00% Reduce
Geode Capital Management history 676.08K $447.13K 0.00% Add
Charles Schwab Investment Management history 287.01K $189.77K 0.00% Add
Goldman Sachs Group history 146.28K $96.72K 0.00% Add
Northern Trust Corp history 97.23K $64.29K 0.00% Hold
Citadel Advisors history 76.42K $50.53K 0.00% Reduce
UBS Group AG history 57.51K $38.02K 0.00% Add
Point72 Asset Management history 13.61K $9.00K 0.00% Reduce
Morgan Stanley history 1.49K $984 0.00% Add
Fidelity Management & Research (FMR) history 928 $614 0.00% Reduce
Wells Fargo & Co history 413 $273 0.00% Hold

Q4 2025 — 18 funds

FundSharesValuePortfolio WeightChange
Vanguard Group history 2.59M $1.79M 0.00% Hold
BlackRock Inc history 1.05M $725.16K 0.00% Reduce
Millennium Management history 937.70K $647.48K 0.00% Reduce
Renaissance Technologies history 768.50K $530.65K 0.00% Reduce
Geode Capital Management history 625.15K $431.76K 0.00% Add
JPMorgan Chase & Co history 583.73K $403.06K 0.00% Add
Charles Schwab Investment Management history 283.92K $196.05K 0.00% Hold
Citadel Advisors history 132.84K $91.73K 0.00% Add
Goldman Sachs Group history 121.92K $84.18K 0.00% Reduce
Northern Trust Corp history 97.23K $67.14K 0.00% Hold
Two Sigma Investments history 33.11K $22.86K 0.00% Reduce
Point72 Asset Management history 21.42K $14.79K 0.00% New
UBS Group AG history 20.32K $14.04K 0.00% Reduce
Fidelity Management & Research (FMR) history 5.23K $3.61K 0.00% Reduce
Morgan Stanley history 1.47K $1.02K 0.00% Reduce
Bank of America Corp history 620 $428 0.00% Add
Wells Fargo & Co history 413 $285 0.00% Hold
Citigroup Inc history 1 $1 0.00% Reduce

Q3 2025 — 19 funds

FundSharesValuePortfolio WeightChange
Vanguard Group history 2.59M $2.42M 0.00% Reduce
Fidelity Management & Research (FMR) history 1.54M $1.44M 0.00% Reduce
BlackRock Inc history 1.06M $994.31K 0.00% Reduce
Millennium Management history 1.02M $951.67K 0.00% Reduce
Renaissance Technologies history 794.04K $741.79K 0.00% New
Geode Capital Management history 620.89K $580.18K 0.00% Hold
JPMorgan Chase & Co history 379.09K $354.15K 0.00% Reduce
Charles Schwab Investment Management history 284.30K $265.59K 0.00% Add
Goldman Sachs Group history 253.30K $236.63K 0.00% Reduce
Citadel Advisors history 99.69K $93.13K 0.00% Reduce
Northern Trust Corp history 97.53K $91.11K 0.00% Reduce
Two Sigma Investments history 60.66K $56.67K 0.00% New
Invesco Ltd history 55.71K $52.04K 0.00% Reduce
Prudential Financial history 33.80K $31.57K 0.00% New
Morgan Stanley history 33.49K $31.28K 0.00% Reduce
UBS Group AG history 28.07K $26.22K 0.00% Add
Citigroup Inc history 859 $802 0.00% Hold
Bank of America Corp history 610 $570 0.00% Reduce
Wells Fargo & Co history 413 $386 0.00% Reduce

Q2 2025 — 25 funds

FundSharesValuePortfolio WeightChange
Vanguard Group history 2.63M $1.92M 0.00% Reduce
Fidelity Management & Research (FMR) history 1.94M $1.41M 0.00% Reduce
Fidelity Management & Research (FMR) history 1.94M $1.41M 0.00% Reduce
BlackRock Inc history 1.78M $1.30M 0.00% Reduce
BlackRock Inc history 1.78M $1.30M 0.00% Reduce
Millennium Management history 1.06M $774.14K 0.00% New
Geode Capital Management history 620.89K $452.86K 0.00% Reduce
Goldman Sachs Group history 396.17K $288.88K 0.00% Add
Goldman Sachs Group history 396.17K $288.88K 0.00% Add
JPMorgan Chase & Co history 390.41K $284.69K 0.00% Reduce
JPMorgan Chase & Co history 390.41K $284.69K 0.00% Reduce
Citadel Advisors history 270.10K $196.95K 0.00% Add
Citadel Advisors history 270.10K $196.95K 0.00% Add
Charles Schwab Investment Management history 265.60K $193.68K 0.00% Reduce
Morgan Stanley history 198.53K $144.77K 0.00% Reduce
Morgan Stanley history 198.53K $144.77K 0.00% Reduce
Marshall Wace history 175.63K $128.21K 0.00% New
Northern Trust Corp history 130.86K $95.43K 0.00% Reduce
Invesco Ltd history 112.90K $82.33K 0.00% Reduce
AQR Capital Management history 41.18K $30.02K 0.00% Add
UBS Group AG history 22.81K $16.63K 0.00% Reduce
Bank of America Corp history 2.70K $1.97K 0.00% Reduce
Wells Fargo & Co history 1.58K $1.15K 0.00% Reduce
Citigroup Inc history 859 $626 0.00% Reduce
T. Rowe Price Associates history 96.47K $70 0.00% Reduce

Q1 2025 — 27 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 4.15M $3.15M 0.00% Reduce
BlackRock Inc history 4.15M $3.15M 0.00% Reduce
Fidelity Management & Research (FMR) history 3.44M $2.61M 0.00% Reduce
Fidelity Management & Research (FMR) history 3.44M $2.61M 0.00% Reduce
Vanguard Group history 2.97M $2.25M 0.00% Hold
Geode Capital Management history 1.38M $1.04M 0.00% Add
JPMorgan Chase & Co history 517.12K $392.60K 0.00% Reduce
JPMorgan Chase & Co history 517.12K $392.60K 0.00% Reduce
Northern Trust Corp history 484.68K $367.97K 0.00% Add
Charles Schwab Investment Management history 391.72K $297.39K 0.00% Reduce
Citadel Advisors history 258.79K $196.47K 0.00% Add
Citadel Advisors history 258.79K $196.47K 0.00% Add
Goldman Sachs Group history 238.63K $181.17K 0.00% Add
Goldman Sachs Group history 238.63K $181.17K 0.00% Add
Morgan Stanley history 225.84K $171.45K 0.00% Reduce
Morgan Stanley history 225.84K $171.45K 0.00% Reduce
Invesco Ltd history 195.21K $148.20K 0.00% Reduce
BNY Mellon history 135.07K $102.55K 0.00% Hold
UBS Group AG history 64.40K $48.88K 0.00% Reduce
Deutsche Bank AG history 56.70K $43.09K 0.00% Hold
Deutsche Bank AG history 56.70K $43.09K 0.00% Hold
Citigroup Inc history 40.48K $30.73K 0.00% Reduce
AQR Capital Management history 36.47K $27.68K 0.00% New
Bank of America Corp history 34.88K $26.47K 0.00% Reduce
Wells Fargo & Co history 34.55K $26.23K 0.00% Reduce
Legal & General Investment Management America history 5.05K $3.84K 0.00% Hold
T. Rowe Price Associates history 122.32K $93 0.00% Add

View all 35 fund holders →

New Positions (Q2 2026)

Fully Exited (vs previous quarter)

Fund Position History — shares by quarter (top 20 funds)

FundQ2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023Q3 2023Q2 2023Q1 2023Q4 2022Q3 2022Q2 2022Q1 2022Q4 2021Q3 2021
BlackRock Inc 1.05M 1.05M 1.05M 1.06M 1.78M 4.15M 4.25M 4.22M — — — — — — — — — — — —
Millennium Management 727.89K 848.77K 937.70K 1.02M 1.06M — — — — 132.59K 372.75K 912.42K 92.97K 45.40K — 138.22K 44.34K 156.87K 313.12K 87.49K
Geode Capital Management 617.87K 676.08K 625.15K 620.89K 620.89K 1.38M 1.35M 1.35M 1.33M 1.25M 1.23M 1.22M 1.32M 1.25M 974.19K 933.66K 1.13M 902.96K 996.09K 1.02M
Goldman Sachs Group 315.88K 146.28K 121.92K 253.30K 396.17K 238.63K 229.77K 158.10K 166.21K 64.52K 220.82K 86.01K 125.37K 511.54K 127.37K 73.10K 63.20K 668.41K 242.62K 119.06K
Charles Schwab Investment Management 282.24K 287.01K 283.92K 284.30K 265.60K 391.72K 435.00K 458.63K 441.57K 439.44K 400.89K 429.08K 473.48K 469.00K 384.84K 330.87K 470.69K 420.47K 409.57K 402.54K
UBS Group AG 156.17K 57.51K 20.32K 28.07K 22.81K 64.40K 347.46K 26.85K 45.75K 60.25K 36.76K 29.05K 40.12K 35.58K 26.21K 10.10K 6.69K 780 22.03K 1.56K
Northern Trust Corp 137.10K 97.23K 97.23K 97.53K 130.86K 484.68K 460.65K 478.87K 436.82K 446.78K 422.95K 447.01K 519.90K 552.88K 473.65K 488.29K 520.37K 542.20K 572.64K 574.74K
Renaissance Technologies 43.48K 677.65K 768.50K 794.04K — — — — 71.23K 17.11K — — 278.74K 151.34K — — — — — —
Citadel Advisors 28.80K 76.42K 132.84K 99.69K 270.10K 258.79K 101.70K 57.10K 45.10K 250.81K 139.84K 139.23K 168.84K 556.80K 280.23K 731.54K 769.17K 648.72K 426.01K 613.79K
JPMorgan Chase & Co 8.36K — 583.73K 379.09K 390.41K 517.12K 608.14K 27.15K 26.35K 24.33K 37.05K 37.05K 50.73K 1.27K 34.86K 30.30K 29.93K 412.64K 91.00K 91.24K
Morgan Stanley 1.47K 1.49K 1.47K 33.49K 198.53K 225.84K 378.34K 310.61K 209.76K 215.50K 309.10K 57.16K 84.10K 68.12K 67.73K 42.61K 745.43K 236.29K 221.64K 113.15K
Wells Fargo & Co 413 413 413 413 1.58K 34.55K 34.78K 27.51K 26.39K 21.01K 18.52K 15.19K 25.50K 12.28K 1.51K 1.33K 2.46K 14.09K 41.20K 9.40K
Point72 Asset Management — 13.61K 21.42K — — — — — — — — — — — — — — 274.80K 34.70K —
Fidelity Management & Research (FMR) — 928 5.23K 1.54M 1.94M 3.44M 3.64M 5.26M 5.93M 5.93M 6.95M 11.70M 11.30M 11.02M 11.18M 10.94M 12.15M 11.40M 7.93M 9.53M
Deutsche Bank AG — — — — — 56.70K 56.70K 56.70K 18.24K 22.91K — 29.54K 29.54K 38.22K 24.67K 24.30K 27.97K 34.10K 37.56K 38.19K
Two Sigma Investments — — 33.11K 60.66K — — — — — — 33.59K — — 58.00K 25.30K — 189.54K 522.53K — —
Bank of America Corp — — 620 610 2.70K 34.88K 55.98K 38.58K 37.85K 41.93K 90.11K 88.65K 575.71K 1.46M 1.80M 2.59M 2.61M 3.23M 2.13M 257.50K
Citigroup Inc — — 1 859 859 40.48K 45.96K 41.70K 13.02K 10.76K 70.59K 32 19.14K 1.71K 1.71K 2.33K 5.56K 3.98K 17.51K 8.36K
Invesco Ltd — — — 55.71K 112.90K 195.21K 257.28K 294.09K 288.65K 257.83K 96.58K 105.05K 98.84K 99.98K 112.49K 84.13K 87.31K 77.10K 25.61K 26.50K
Prudential Financial — — — 33.80K — — — — — — — — — — — — — — — —

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