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MAX — MEDIAALPHA INC

Reported value held$199.92M
Funds holding (latest)39
SectorConsumer Discretionary
Funds holding (Q2 2026)30
Institutional value$150.98M · 12.08M sh
New / Add / Cut / Exit2 / 8 / 17 / 1
Top-5 / Top-10 concentration66.3% / 85.8%
Institutional holdings change Accumulating +10.6% (+1.16M sh)
Institutional value change Up +49.2%

As of Q2 2026, 30 SEC-registered investment managers reported holding MAX (MEDIAALPHA INC) in their latest 13F filings, with a combined reported value of $150.98M across 12.08M shares. That is +10.6% by share count (+1.16M shares) versus the previous quarter, while reported value moved +49.2%. Ownership is concentrated: the five largest holders account for 66.3% of reported value and the top ten for 85.8%.

Compared with the prior quarter, 2 opened new positions, 8 added to existing stakes, 17 trimmed, 1 exited entirely. 13F holdings are quarter-end snapshots, so these moves reflect positioning as of Q2 2026, not real-time trading.

MAX is classified in the Consumer Discretionary sector.

All figures on this page are computed from SEC Form 13F quarterly filings. 13F filers disclose long positions of $100,000 or more within 45 days of quarter end; short positions, options overlays and intra-quarter trades are not included, so treat the numbers as a quarterly snapshot of institutional ownership rather than real-time positioning.

Q2 2026 — 30 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 3.39M $42.64M 0.00% Reduce
JPMorgan Chase & Co history 1.88M $23.29M 0.00% New
Geode Capital Management history 1.07M $13.43M 0.00% Hold
Arrowstreet Capital history 829.96K $10.43M 0.01% Reduce
Morgan Stanley history 821.17K $10.32M 0.00% Add
Renaissance Technologies history 574.41K $7.22M 0.01% Reduce
D. E. Shaw & Co history 535.93K $6.74M 0.00% Add
Goldman Sachs Group history 428.87K $5.39M 0.00% Reduce
Two Sigma Investments history 409.48K $5.15M 0.00% Add
AQR Capital Management history 391.64K $4.92M 0.00% Reduce
Bank of America Corp history 371.84K $4.67M 0.00% Add
Northern Trust Corp history 267.11K $3.36M 0.00% Reduce
Charles Schwab Investment Management history 259.22K $3.26M 0.00% Reduce
Principal Global Investors history 148.84K $1.87M 0.00% Add
Balyasny Asset Management history 101.05K $1.27M 0.00% Reduce
Citadel Advisors history 83.30K $1.05M 0.00% Reduce
BNY Mellon history 81.50K $1.02M 0.00% Reduce
Franklin Resources history 74.59K $937.56K 0.00% Reduce
Amundi US history 70.31K $883.81K 0.00% Reduce
Millennium Management history 37.06K $465.91K 0.00% Reduce
Deutsche Bank AG history 34.25K $430.57K 0.00% Reduce
UBS Group AG history 33.60K $422.38K 0.00% Reduce
Wells Fargo & Co history 28.16K $354.01K 0.00% Add
Legal & General Investment Management America history 27.53K $346.09K 0.00% Hold
Fidelity Management & Research (FMR) history 26.39K $331.68K 0.00% Reduce
Invesco Ltd history 26.04K $327.31K 0.00% Add
Citigroup Inc history 24.00K $301.72K 0.00% Add
Prudential Financial history 11.14K $140.09K 0.00% New
PNC Financial Services history 64 $804 0.00% Reduce
T. Rowe Price Associates history 37.08K $467 0.00% Hold

Q1 2026 — 29 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 3.48M $32.33M 0.00% Reduce
Geode Capital Management history 1.07M $9.95M 0.00% Add
Arrowstreet Capital history 1.06M $9.88M 0.01% Add
Renaissance Technologies history 719.30K $6.69M 0.01% Reduce
Morgan Stanley history 703.02K $6.54M 0.00% Reduce
Goldman Sachs Group history 623.42K $5.80M 0.00% Reduce
AQR Capital Management history 481.95K $4.48M 0.00% Reduce
Franklin Resources history 343.71K $3.20M 0.00% Add
D. E. Shaw & Co history 342.06K $3.18M 0.00% Reduce
Citadel Advisors history 292.82K $2.72M 0.00% Add
Bank of America Corp history 279.70K $2.60M 0.00% Add
Charles Schwab Investment Management history 274.34K $2.55M 0.00% Reduce
Northern Trust Corp history 271.82K $2.53M 0.00% Add
Two Sigma Investments history 175.29K $1.63M 0.00% Add
UBS Group AG history 153.88K $1.43M 0.00% Add
Principal Global Investors history 137.61K $1.28M 0.00% Add
Balyasny Asset Management history 108.81K $1.01M 0.00% Reduce
BNY Mellon history 86.95K $808.68K 0.00% Hold
Amundi US history 78.10K $726.37K 0.00% Add
Millennium Management history 47.04K $437.48K 0.00% Reduce
Deutsche Bank AG history 35.09K $326.32K 0.00% Add
Legal & General Investment Management America history 27.53K $256.06K 0.00% Reduce
Fidelity Management & Research (FMR) history 27.17K $252.72K 0.00% Add
Invesco Ltd history 23.63K $219.73K 0.00% Reduce
Janus Henderson Group history 13.86K $129.06K 0.00% Reduce
Wells Fargo & Co history 12.32K $114.62K 0.00% Reduce
Citigroup Inc history 9.98K $92.80K 0.00% Add
PNC Financial Services history 135 $1.26K 0.00% Add
T. Rowe Price Associates history 37.08K $345 0.00% Add

Q4 2025 — 35 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 3.55M $45.99M 0.00% Reduce
Vanguard Group history 2.57M $33.29M 0.00% Reduce
JPMorgan Chase & Co history 1.37M $17.71M 0.00% Add
Renaissance Technologies history 1.05M $13.54M 0.02% Add
Morgan Stanley history 960.15K $12.43M 0.00% Add
Arrowstreet Capital history 855.90K $11.08M 0.01% Add
AQR Capital Management history 804.10K $10.41M 0.01% Add
Geode Capital Management history 777.30K $10.07M 0.00% Add
Millennium Management history 751.75K $9.74M 0.00% Reduce
Goldman Sachs Group history 729.37K $9.45M 0.00% Reduce
D. E. Shaw & Co history 397.38K $5.15M 0.00% Reduce
Franklin Resources history 328.71K $4.26M 0.00% Add
Marshall Wace history 328.39K $4.25M 0.00% Add
Charles Schwab Investment Management history 279.82K $3.62M 0.00% Hold
Northern Trust Corp history 267.28K $3.46M 0.00% Reduce
Janus Henderson Group history 265.91K $3.44M 0.00% Reduce
Citadel Advisors history 197.95K $2.56M 0.00% Add
Balyasny Asset Management history 184.16K $2.38M 0.00% New
CPP Investments history 136.50K $1.77M 0.00% Add
BNY Mellon history 87.31K $1.13M 0.00% Reduce
Two Sigma Investments history 59.86K $775.19K 0.00% Add
UBS Group AG history 59.69K $772.97K 0.00% Reduce
Amundi US history 58.62K $759.08K 0.00% New
Bank of America Corp history 58.16K $753.22K 0.00% Reduce
Wells Fargo & Co history 37.07K $480.08K 0.00% Add
Principal Global Investors history 35.40K $458.47K 0.00% Add
Legal & General Investment Management America history 33.82K $437.93K 0.00% Hold
Deutsche Bank AG history 31.64K $409.74K 0.00% Add
Invesco Ltd history 26.02K $337.01K 0.00% Add
Point72 Asset Management history 18.75K $242.82K 0.00% New
Manulife Financial history 10.78K $139.63K 0.00% Reduce
Citigroup Inc history 8.29K $107.39K 0.00% Add
Fidelity Management & Research (FMR) history 4.83K $62.51K 0.00% Add
PNC Financial Services history 75 $971 0.00% Reduce
T. Rowe Price Associates history 31.01K $402 0.00% Add

Q3 2025 — 33 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 3.57M $40.66M 0.00% Reduce
Vanguard Group history 2.60M $29.60M 0.00% Reduce
Millennium Management history 1.43M $16.27M 0.01% Add
Goldman Sachs Group history 1.28M $14.57M 0.00% Reduce
JPMorgan Chase & Co history 1.06M $12.05M 0.00% Add
Renaissance Technologies history 945.10K $10.76M 0.01% Add
Morgan Stanley history 872.03K $9.92M 0.00% Add
AQR Capital Management history 770.68K $8.77M 0.01% Add
Geode Capital Management history 769.77K $8.76M 0.00% Add
Arrowstreet Capital history 520.45K $5.92M 0.00% Add
D. E. Shaw & Co history 454.88K $5.18M 0.00% Reduce
Janus Henderson Group history 386.15K $4.39M 0.00% Reduce
Franklin Resources history 317.97K $3.62M 0.00% Add
Lazard Asset Management history 294.80K $3.35M 0.01% Reduce
Northern Trust Corp history 287.76K $3.27M 0.00% Add
Charles Schwab Investment Management history 279.73K $3.18M 0.00% Reduce
Marshall Wace history 182.74K $2.08M 0.00% Add
UBS Group AG history 138.19K $1.57M 0.00% Reduce
CPP Investments history 130.60K $1.49M 0.00% Add
BNY Mellon history 99.14K $1.13M 0.00% Add
Bank of America Corp history 82.08K $934.06K 0.00% Reduce
Citadel Advisors history 34.60K $393.75K 0.00% Reduce
Legal & General Investment Management America history 33.93K $386.17K 0.00% Reduce
Deutsche Bank AG history 30.41K $346.05K 0.00% Add
Principal Global Investors history 24.72K $281.27K 0.00% New
Two Sigma Investments history 22.52K $256.32K 0.00% Reduce
Wells Fargo & Co history 20.46K $232.86K 0.00% Add
Invesco Ltd history 19.70K $224.24K 0.00% Add
Manulife Financial history 11.79K $134.11K 0.00% Reduce
Fidelity Management & Research (FMR) history 4.11K $46.73K 0.00% Add
Citigroup Inc history 3.35K $38.11K 0.00% Reduce
PNC Financial Services history 166 $1.89K 0.00% Add
T. Rowe Price Associates history 28.78K $328 0.00% Add

Q2 2025 — 44 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 4.00M $43.84M 0.00% Add
BlackRock Inc history 4.00M $43.84M 0.00% Add
Vanguard Group history 2.86M $31.31M 0.00% Reduce
Goldman Sachs Group history 2.01M $21.98M 0.00% Add
Goldman Sachs Group history 2.01M $21.98M 0.00% Add
D. E. Shaw & Co history 895.35K $9.80M 0.01% Add
Renaissance Technologies history 772.30K $8.46M 0.01% Add
Renaissance Technologies history 772.30K $8.46M 0.01% Add
Geode Capital Management history 764.70K $8.37M 0.00% Add
Morgan Stanley history 755.93K $8.28M 0.00% Add
Morgan Stanley history 755.93K $8.28M 0.00% Add
Janus Henderson Group history 632.89K $6.93M 0.00% Add
AQR Capital Management history 601.59K $6.59M 0.01% Add
JPMorgan Chase & Co history 542.25K $5.94M 0.00% Add
JPMorgan Chase & Co history 542.25K $5.94M 0.00% Add
UBS Group AG history 528.38K $5.79M 0.00% Add
Arrowstreet Capital history 484.34K $5.30M 0.00% Add
Charles Schwab Investment Management history 311.59K $3.41M 0.00% Reduce
Northern Trust Corp history 277.93K $3.04M 0.00% Reduce
Bank of America Corp history 225.79K $2.47M 0.00% Reduce
Millennium Management history 183.06K $2.00M 0.00% Reduce
Marshall Wace history 165.63K $1.81M 0.00% Reduce
CPP Investments history 125.40K $1.37M 0.00% New
CPP Investments history 125.40K $1.37M 0.00% New
Citadel Advisors history 115.63K $1.27M 0.00% Reduce
Citadel Advisors history 115.63K $1.27M 0.00% Reduce
BNY Mellon history 95.07K $1.04M 0.00% Add
Two Sigma Investments history 66.09K $723.73K 0.00% Reduce
Two Sigma Investments history 66.09K $723.73K 0.00% Reduce
Amundi US history 57.54K $598.38K 0.00% New
Legal & General Investment Management America history 36.31K $397.65K 0.00% Add
Balyasny Asset Management history 36.24K $396.78K 0.00% Reduce
Deutsche Bank AG history 27.01K $295.80K 0.00% Reduce
Deutsche Bank AG history 27.01K $295.80K 0.00% Reduce
Franklin Resources history 20.12K $220.28K 0.00% Reduce
Wells Fargo & Co history 17.27K $189.07K 0.00% Add
Citigroup Inc history 13.87K $151.84K 0.00% Reduce
Manulife Financial history 12.76K $139.69K 0.00% Add
Invesco Ltd history 10.70K $117.18K 0.00% New
Fidelity Management & Research (FMR) history 2.55K $27.89K 0.00% Add
Fidelity Management & Research (FMR) history 2.55K $27.89K 0.00% Add
Lazard Asset Management history 389.81K $4.27K 0.01% New
PNC Financial Services history 131 $1.43K 0.00% Add
T. Rowe Price Associates history 24.48K $269 0.00% Add

Q1 2025 — 39 funds

FundSharesValuePortfolio WeightChange
BlackRock Inc history 3.70M $34.17M 0.00% Add
BlackRock Inc history 3.70M $34.17M 0.00% Add
Vanguard Group history 2.91M $26.92M 0.00% Reduce
Morgan Stanley history 737.92K $6.82M 0.00% Add
Morgan Stanley history 737.92K $6.82M 0.00% Add
Goldman Sachs Group history 736.53K $6.81M 0.00% Reduce
Goldman Sachs Group history 736.53K $6.81M 0.00% Reduce
Geode Capital Management history 727.75K $6.73M 0.00% Add
D. E. Shaw & Co history 670.69K $6.20M 0.01% Add
Millennium Management history 614.54K $5.68M 0.00% Reduce
Renaissance Technologies history 565.50K $5.23M 0.01% Add
Renaissance Technologies history 565.50K $5.23M 0.01% Add
AQR Capital Management history 557.80K $5.15M 0.01% Add
UBS Group AG history 504.85K $4.66M 0.00% Add
Citadel Advisors history 503.64K $4.65M 0.00% Add
Citadel Advisors history 503.64K $4.65M 0.00% Add
Marshall Wace history 458.51K $4.24M 0.01% Add
Charles Schwab Investment Management history 320.84K $2.96M 0.00% Reduce
JPMorgan Chase & Co history 308.30K $2.85M 0.00% Add
JPMorgan Chase & Co history 308.30K $2.85M 0.00% Add
Arrowstreet Capital history 296.05K $2.74M 0.00% Reduce
Northern Trust Corp history 285.56K $2.64M 0.00% Add
Bank of America Corp history 264.67K $2.45M 0.00% Add
Deutsche Bank AG history 180.69K $1.67M 0.00% Add
Deutsche Bank AG history 180.69K $1.67M 0.00% Add
Two Sigma Investments history 135.40K $1.25M 0.00% Reduce
Two Sigma Investments history 135.40K $1.25M 0.00% Reduce
BNY Mellon history 89.65K $828.40K 0.00% Hold
Balyasny Asset Management history 86.75K $801.61K 0.00% New
Franklin Resources history 47.45K $438.42K 0.00% Reduce
Citigroup Inc history 45.07K $416.42K 0.00% Add
Legal & General Investment Management America history 28.09K $259.51K 0.00% Hold
Wells Fargo & Co history 14.49K $133.91K 0.00% Add
Janus Henderson Group history 13.86K $129.54K 0.00% Hold
Manulife Financial history 11.25K $103.92K 0.00% Hold
Fidelity Management & Research (FMR) history 1.99K $18.38K 0.00% Add
Fidelity Management & Research (FMR) history 1.99K $18.38K 0.00% Add
PNC Financial Services history 40 $370 0.00% Hold
T. Rowe Price Associates history 20.24K $187 0.00% Hold

View all 39 fund holders →

New Positions (Q2 2026)

Fully Exited (vs previous quarter)

Fund Position History — shares by quarter (top 20 funds)

FundQ2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023Q3 2023Q2 2023Q1 2023Q4 2022Q3 2022Q2 2022Q1 2022Q4 2021Q3 2021
BlackRock Inc 3.39M 3.48M 3.55M 3.57M 4.00M 3.70M 3.56M 3.77M — — — — — — — — — — — —
JPMorgan Chase & Co 1.88M — 1.37M 1.06M 542.25K 308.30K 122.39K 80.07K 10.59K 67.48K 14.96K 14.82K 20.46K 591 24.70K 21.77K 21.30K 1.18M 1.24M 1.26M
Geode Capital Management 1.07M 1.07M 777.30K 769.77K 764.70K 727.75K 698.70K 690.57K 535.94K 470.99K 453.55K 421.27K 471.10K 446.01K 424.74K 384.02K 372.04K 366.07K 355.38K 311.69K
Arrowstreet Capital 829.96K 1.06M 855.90K 520.45K 484.34K 296.05K 762.58K 869.79K 465.75K 145.88K 37.13K 59.62K 145.52K 133.33K 53.99K — — — — —
Morgan Stanley 821.17K 703.02K 960.15K 872.03K 755.93K 737.92K 611.06K 722.71K 749.82K 249.86K 85.56K 46.68K 104.12K 23.85K 66.27K 7.84K 22.99K 412.00K 497.69K 90.87K
Renaissance Technologies 574.41K 719.30K 1.05M 945.10K 772.30K 565.50K 539.30K 287.30K 470.00K 394.60K 178.10K 165.20K 114.50K 198.80K 134.00K 44.70K 40.40K 81.20K 16.90K —
D. E. Shaw & Co 535.93K 342.06K 397.38K 454.88K 895.35K 670.69K 378.21K 480.57K 444.67K 180.33K 45.14K 71.19K — 28.43K 51.97K — 18.50K — — —
Goldman Sachs Group 428.87K 623.42K 729.37K 1.28M 2.01M 736.53K 804.93K 555.54K 227.00K 51.92K 27.87K 49.25K 22.30K 25.17K 40.74K 99.03K 48.80K 39.85K 69.33K 34.46K
Two Sigma Investments 409.48K 175.29K 59.86K 22.52K 66.09K 135.40K 224.20K 275.23K 275.83K 78.63K — — — 36.64K 10.60K — — 24.28K 66.60K —
AQR Capital Management 391.64K 481.95K 804.10K 770.68K 601.59K 557.80K 472.21K 70.41K 15.64K — — — — — — — — — — —
Bank of America Corp 371.84K 279.70K 58.16K 82.08K 225.79K 264.67K 51.59K 229.06K 93.21K 12.20K 156.35K 109.96K 60.83K 26.35K 28.32K 7.10K 16.81K 15.13K 15.73K 5.60K
Northern Trust Corp 267.11K 271.82K 267.28K 287.76K 277.93K 285.56K 282.17K 255.22K 207.44K 198.22K 192.75K 202.35K 232.77K 224.70K 220.99K 211.20K 214.86K 197.96K 205.76K 203.65K
Charles Schwab Investment Management 259.22K 274.34K 279.82K 279.73K 311.59K 320.84K 324.50K 273.94K 202.27K 173.18K 171.26K 166.49K 184.60K 177.37K 177.94K 165.66K 150.06K 153.90K 150.76K 147.16K
Principal Global Investors 148.84K 137.61K 35.40K 24.72K — — — — — — — — — — — — — — — —
Balyasny Asset Management 101.05K 108.81K 184.16K — 36.24K 86.75K — 103.31K 92.80K 23.25K — — — 13.33K — — 316.38K 286.48K 133.15K 32.78K
Citadel Advisors 83.30K 292.82K 197.95K 34.60K 115.63K 503.64K 243.13K 202.23K 632.53K 350.25K 33.53K 24.04K 139.98K 135.96K 30.95K 21.00K 91.59K 61.64K 33.27K 42.90K
BNY Mellon 81.50K 86.95K 87.31K 99.14K 95.07K 89.65K 89.95K 76.59K 84.16K 72.65K 66.56K 70.64K 81.02K 76.03K 79.69K 74.32K 67.00K 67.48K 67.25K 67.36K
Franklin Resources 74.59K 343.71K 328.71K 317.97K 20.12K 47.45K 59.72K 128.60K 64.27K 29.64K — — — — — — — — — —
Amundi US 70.31K 78.10K 58.62K — 57.54K — — — 18 — — — — — — — — — — —
Millennium Management 37.06K 47.04K 751.75K 1.43M 183.06K 614.54K 781.35K 409.04K 477.02K 609.78K 804.01K — 23.89K 292.59K 235.50K — — — 35.81K —

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